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Glamazon Ghalichi on success, sales, dreams and days off

February 26, 2018

 

Bravo’s The Shahs of Sunset star Lilly Ghalichi didn’t grow up with much, so when she asks if she considers herself self-made, her answer is, “No, I am self-made.” Her track record and accomplishments prove she’s worked incredibly hard for everything she’s created. 
Her recipe for success is a short one: hard work. “Nothing in life comes easily. (Many) people dream big, but they’re unwilling to put in the work. I work hard every day toward success; business isn’t a race, it’s a marathon,” she says. 
At her lowest point, she focused on the positive things in her life. “It was very, very hard. I try to always remember that a part of success is failure. Not everything you do will be a success or be right; you will make many mistakes. The important part is how you deal with those mistakes.”
Ghalichi’s multiple brands, companies, and initiatives have her spread very thin at times. “I have found to improve the quality of your work is to know your strength and your weaknesses. You must be able to admit what you are not good at, so that others can focus on those things, while you focus on what you are good at. This way everyone is working more efficiently and productively.”
Right now, the business-minded star is focused on Lilly Lashes, which has become the number one last brand in the world especially among celebrities, make up artists, and social media influencers. “We are growing exponentially right now, month after month, so my focus is on facilitating and nurturing that growth.”
Ghalichi refers to herself as a Glamazon, and instead of listening to trends and noise, she listens to herself and asks, “What would Lilly Ghalichi want in X? In Y? In Z? Whatever that answer is, I then create. If I don’t love it, it won’t sell. Other companies focus on what is selling well so they can sell that, too; I think (because of our approach) we are distinguished as taste makers or trend setters of our industry.”
 Recently married, Ghalichi and new husband Dara Mir, also an entrepreneur, had to establish non-working hours to balance their lives. “We made a policy of ‘no work after 8pm’ that’s our time with each other. The same is true for Sundays – no work allowed.”

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