Horsepower & Polo: SuperCar Week hits Palm Beach

March 1, 2019

  There’s a lot happening in Florida during the winter. With promising forecasts of sunny days with sea breezes, snowbirds make their annual migration to escape the cold and families jet southbound on holiday. 
While the wildly popular vacation destination certainly sees an influx of tourists and beach-goers, every winter, skilled show jumpers and professional polo players from around the globe descend upon Wellington, Fla., for another season of competition. 
After all, Florida is home to the equestrian capital of the world. 
However, for the last nine years, the Sunshine State welcomed another type of horsepower: January’s annual SuperCar Week that puts Palm Beach County on the map as the premier destination for auto enthusiasts.
With nine full days of VIP and public events, SuperCar Week attracts over 100,000 individuals. It all started as a one-day event back in 2010. Since then, SuperCar Week has gained momentum, doubling in size ever year. Now it’s the largest South Florida event of its kind. It has become so big that, for the last five years, both Palm Beach County and the City of West Palm Beach issued official proclamations proclaiming the second week of January as Supercar Week. 
The event’s slogan, “Art & Technology of Speed & Design” sets the tone for this impressive automobile extravaganza. When attending SuperCar Week you can expect the latest and greatest from Ferrari, Audi, Lamborghini, Porsche, Aston Martin, Rolls-Royce, and more. Along with these exotic pieces of machinery, Palm Beach County hosts a range of luxe VIP events to celebrate the sponsors, live music events and art exhibits for the whole family.
To kick things off this year, hotel host and presenting sponsor, TIDELINE Resort Palm Beach, revved up excitement with its swanky invite-only VIP cocktail party. On day two, SuperCar Week moved to the International Polo Club for the Horsepower Show. The action continued the rest of the week with exhibits throughout Palm Beach County. Events in Boca Raton, Delray Beach, Worth Avenue, and Palm Beach International Raceway in Jupiter made for a thrilling week of ongoing celebration and fun. 
SuperCar Week shifted into high gear at its Grand Finale SuperShow along the one-mile stretch of the West Palm Beach Waterfront on Sunday. The final stop included designated areas for local and regional brands and dealers. SuperCar Street, Muscle Beach, Memory Lane, Green Street for Electrics, Corvette Court, Viper Blvd., Mustang Manor, ArtCar Avenue, Marine Village for Off Shore PowerBoats and the Race Village of Race Teams, Tracks, and displays of race vehicles made up the self-proclaimed auto enthusiast cityscape. There was also a special Super Jeep Invitational display featuring over 300 Jeeps and Off Road Vehicles. SuperCar Week’s final lap concluded with a stylish after party at the Camelot Yacht Club.
With its wide collection of exquisite automobiles, from vintage to classics and rare to luxurious, SuperCar Week is undoubtedly garnering the reputation as “Auto Enthusiast Heaven.” The return of this thrilling week-long event is already scheduled for 2020. Join the non-stop action next January 4-12.

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