Our ninth issue of Polo Lifestyles in 2019 is also our anniversary issue. We've come a long way from the inaugural magazine we published in September 2017, but our roots and core purpose behind Polo Lifestyles remain the same: promote luxury in and around the polo lifestyle.
Our partners and advertisers agree with the strategy. As we launch our premiere polo event, Polo Lifestyles Santa Fe International Polo Open, next month in Santa Fe, N.M., and expand the brand to include an experiential day of polo and luxury, we thought it apt to review just why polo is the ultimate brand association this month.
Luxury brands clamor for position and titles at polo events around the world -- from Carter to Hublot and Veuve Clicquot to King Power. Within polo, there's room at the table for both heritage and boutique luxury brands. In the introduction to our cover story, I mention the three T's of polo sponsorship: teams, tents and trophies. These points of collaboration and target brand association have lasting ripple effects across the polo world as well as across brands' bottom lines and sales figures.
The digital age has given polo a much broader platform than the days of Pretty Woman, when Julie Roberts' character is personally introduced to the Sport of Kings in person; the idea of streaming a match online or watch replays on YouTube or CBS coverage of the US Polo Open wasn't feasible.
We see this clearly at Polo Lifestyles. As our digital audience far exceeds our physical audience, we are working with partners and brands to reach followers and readers on their phones, laptops and tablets. Our digital platform, Issuu, leads the way in digital media and recently pushed out updated technology that makes reading stories on your phone easier than ever. After two months of beta testing, much of Polo Lifestyles' Two-Year Anniversary issue will be available in this new mobile-compatible format, while remaining true to our core: luxury and polo association.