When Antonella Bertello received the call from Aston Martin to partner on a rally to benefit Women’s Health awareness, she didn’t think twice. Antonella is owner of The Baker House 1650 in East Hampton, New York – an ultra-luxe boutique Bed & Breakfast catering to some of the world’s most recognized celebrities including a recent stay from Princess Noor Pahlavi of Iran.
Owner of her own beloved Aston Martin Rapide and self-proclaimed ‘Girl Bond,’ Antonella was quick to jump at the chance to host other Aston Martin owners to raise fund and awareness for The Maurer Foundation, the Long Island-based non-profit whose mission is to save lives through breast health education, prevention and healthy lifestyle choices aiming at risk reduction.
Co-hosted by Long Island Sports Cars, the rally received an exciting addition to its roster when Aston Martin Americas President, Lauren Schwab learned of the benefit and opted to join the team for the day’s activities. The participants enjoyed a social morning at the local Aston Martin dealership in Roslyn, N. Y., where they were greeted by Schwab and able to finally ask those burning, automotive-related questions.
From there, all owners and guests would drive and or be driven the roughly 90 miles to The Baker House 1650 where attendees enjoyed a private lunch. As the streets of East Hampton began to fill up with outpouring of Aston Martin owners, curiosity also grew as guests were delighted to learn of the opportunity to partake in a 1:1 driving lesson with certified Aston Martin Performance Drivers in two of the newly-released 2019 models: the DBS Superleggera and the Vanquish – both unveiled to the group.
The event also pulled in key elements to maintain the luxury paring including personalized golf lessons with a golf pro-delivered on a 20x20 foot simulator and a hefty gift bag containing an Italian cashmere Pashmina, personalized boxes of Tate’s Cookies and invitations to The Maurer Foundation's Pink Diamond Gala in October.
Antonella and the Aston Martin Americas Experiential Marketing Team were thrilled over the turnout of owners bringing over 20vehicles and helping to join together several Long Island-based businesses together to raise awareness and support such an important cause.