Be In Two Places At The Same Time


High-end horse buyers are going ga-ga for a new technology that beams the magnificent creatures into a museum-quality showcase before their very eyes – either live or pre-recorded. The PORTL is a seven-foot by 4.5-foot white lightbox that comes completely assembled and self-contained. Plug the power cord into an outlet, connect the PORTL to the WiFi, check your time zone and connect with sellers in Argentina.


For our demonstration, available horses were walked back and forth, left to right and then back again, in front of a basic video camera and white backdrop in Argentina, while in Los Angeles, we viewed the three-dimensional images and even carried on a conversation in real-time with the hologrammed sellers. “This is too good to be true,” said an observer.


“It’s not too good to be true,” countered David Nussbaum, inventor and CEO of PORTL. “And it’s happening in real-time right in front of us.” The technology uses a patent-pending production process to create a realistic image with one camera. That image is beamed into the PORTL, a fully lit, self-contained, acrylic lightbox. Shadows are cast onto the projection, creating depth and adding to the magical experience.


“This will change the horse-buying experience,” remarked another observer. With travel bans in effect, horse buyers