At a recent hospitality summit, Jeff Brown of BrownHot Events was tasked with making Hendrick’s Grand Cabaret Gin jump from the pages and into the guest experience for 350 general hotel managers from hotel properties worldwide.
His plan? Install a meticulously restored vintage bathtub filled with stonefruit to remind guests of Hendrick’s Grand Cabaret Gin’s expression, composition and essence. Then his team created a “rabbit girl” from the visual campaign’s cast of characters to interact with guests and disrupt social media for the night, as every vignette is ingeniously tied into the campaign branding. If that weren’t enough to make a lasting impression, the iconic Hendrick’s G&Ts were served mechanically from a vintage trunk.
Brown has been bringing brand campaigns to life for the past 18 years, with luxury clients across the globe. He and his team conceive and create product launches through the medium of both live event experiences and custom marketing gift mailers.
At an event for Four Seasons Hotels food and beverage managers and GMs, Brown's team used a local ballerina absolutely covered in red roses to welcome guests to the brand's activation in a completely revamped and retro-fitted greenhouse.
We sat down with Brown on a Friday afternoon at the airport in Burbank while he waited to board his flight to northern California, where he can be found installing VIP setups for Moet Hennessey at the Warriors games or curating specialty product launches on the grounds of immaculate wineries.
Polo Lifestyles: What’s the unmistakable BrownHot Events touch on any installation?
Jeff Brown: The unexpected. We can’t do “ordinary” in the world where our clients and guests dwell.
PL: How long out do you plan for major events? What’s the closest you’ve ever cut it?
JB: The planning range is vast. For weddings and social events, often six months to a year. For corporate, sometimes a few weeks can be an eternity. (Laughing). Our last corporate client gave us 10 days - including two days of “holiday” that didn’t count! Phew.
PL: What’s more important: music or flowers and why?
JB: Don’t make me answer that. It’s like choosing between your children. But if push came to shove, I’d say music. It brings the necessary life and energy field we couldn’t do without.
PL: What’s the biggest trend for 2024 and 2025 when it comes to events?
JB: Results that feel comfortable and under-produced, yet rock-star. We never sacrifice quality and luxury, but it’s done always in ways that seem effortless and organic in a sense.
PL: How do we get in touch with your agency?
JB: Simply email us at Jeff@brownhotevents.com
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