top of page

Classic Style Perfected by Ferragamo

Just steps from Florence’s famous Ponte Vecchio bridge sits Hotel Lungarno, the first of the Ferragamo family’s Lungarno Collection, a series of luxury hotels in Florence and Rome all with unique visions and identities.

Hotel Lungarno is the most classic of the bunch, attracting international honeymooners and Italians alike.

Coming off a recent renovation, the lobby now welcomes you with a comfortable lounge feel, new technology to expedite the check-in process and direct, breathtaking views of the Ponte Vecchio. The design reflects a subtle maritime theme with elegant river boat colors of white and blue. The light-filled spaces are enhanced by original art from several top names, including Picasso and Cocteau, and the hotel itself features more than 450 pieces of 20th-century works.

The picture-perfect Picteau Lounge encourages you to opt for an afternoon Negroni and take in a little of Florence with each sip while gazing at incredible views of the Arno River.


The Florence hotel has possibly the best views in the city and one of the best locations on the south banks of the Arno.

Each spacious accommodation offers stunning views of either the Ponte Vecchio or historic Florence. 

For those looking for something more medieval, book one of the rooms in the 13th-century Marsili Tower, which has exposed original bricks wall, floor-to-ceiling windows and canopy beds.

Things to Know

One of the perks of staying at a Ferragamo property is the ability to indulge in exclusive bath products by Tuscan Soul. While the hotel itself does not have an onsite spa, White Iris Beauty Spa, located at nearby sister hotel Continentale, has a wide range of treatments and a serene atmosphere.

Free entrance to the Salvatore Ferragamo Museum (and a store discount) is also included in room rates.

Even though the hotel does not have an onsite spa, in-suite massages can be arranged upon request.

The Rooms

All of the hotel’s 65 rooms have been recently renovated, with 10 new suites specially designed for families, offering space for up to four guests.

Guest rooms are bright, filled with light and follow the blue-and-white theme in a sophisticated fashion. Each room has unique touches — from antique hardwood furniture and different works of modern art to varying views of the city and river below.

The beds are quite large, many with river views, Egyptian cotton sheets and cashmere throws; bathrooms are outfitted in Italian marble, of course. Suites have fun named like Picasso or Cocteau and have an open-space layout with walls washed in light blue.

The Restaurants

Breakfast is served in an impressive round-table buffet with local delicacies in addition to typical morning fare.

Enjoy your morning meal al fresco with views of the Arno River or in the redesigned light filled lobby.

Borgo San Jacopo (known as BSJ) is the sexy, contemporary in-house restaurant. It’s covered in vintage fashion prints from the 1950s and is under the helm of executive chef Peter Brunel.

The recently revitalized menu invites you to experience inventive Italian cuisine from various regions around the country, resulting in dishes like a delicious spaghetti alla carbonara made with potatoes and wild boar ravioli.

Indulge in a contemporary tasting menu and hit up the expert sommelier for help with choosing from the elaborate wine menu that features more than 1,000 bottles. Or grab a well-made cocktail in the Picteau Lounge Bar, which has a stunning art collection.

Borgo S. Jacopo, 14, 50125, Florence, Italy


bottom of page