In this, the 130th anniversary of the United States Polo Association (USPA), the U.S. Polo Assn. brand took a sport-inspired, yet fresh and fun approach to its 2020 Fall Collection. For this eye-catching collection, U.S. Polo Assn.’s artistic direction focused on the sport’s rich history and classic styling, remixed with looks featuring seasonal elements and autumn staples, all drenched in deep, warm colors.
U.S. Polo Assn. shot this season’s campaign differently than those past, with social distancing, on-site PPE and locations close to home. Ultimately, the shots were no less iconic, with the beautiful backdrops of the majestic Port Mayaca Polo Club in Okeechobee, Fla., alongside polo ponies ready to play, and Villa Vizcaya on Biscayne Bay in Miami, with its extensive Italian Renaissance gardens, native woodland landscape and a historic village compound.
Notice layered looks featuring sweaters, woven shirts and fleece. The layers pop with leather accessories and chukka boots, the shoe of the season, to complete the fall 2020 trend. Plus, fall is all about texture - whether it’s a plaid flannel, brushed wool or softened denim. These classic collegiate styles and patterns are enhanced with golden hues, bright hints of blue and rich, earthy reds.
Autumn is also the time to raise the bar on basics with oxford cloth, denim and cotton sweaters that have new stretch technology with long-lasting recovery to give you comfort. This season’s classic, yet bold patterns make a statement, particularly when mixed with denim made from sustainable fabrics, low-impact dyes and little to no water.
Tees take on new meaning, with messages allowing you to express your point of view. This season, U.S. Polo Assn. re-invigorated its “Live Authentically” tagline as an overarching campaign theme. Both on and off the field, U.S. Polo Assn. invites those who wear the brand to Live Boldly. Live Passionately. Live Proudly. And always, Live Authentically. Wear these statement tees alone or layered under cozy classics.
“In a challenging year that brought fewer styles from retailers, later seasonal launches and fewer capsule collections, U.S. Polo Assn. was able to pivot and bring consumers what they want right now - a back-to-basics approach,” said J. Michael Prince, President and CEO of USPAGL, the exclusive licensor of the multi-billion dollar U.S. Polo Assn. brand.
“But basics don’t have to be boring and ours certainly aren’t this season. Our classic, sport-inspired, American styling offers comfort and a relaxed sensibility that’s always ideal for work-from-home, back-to-school and beyond.”
“In times of uncertainty, our brand stands out as one with roots dating back to 1890, but with a style and message that are firmly focused on living today and looking forward to tomorrow,” added Prince.