Louis Vuitton Goes Green in NYC
- Michael J. Snell
- Jul 31, 2019
- 1 min read
In New York, green was an understatement. The city of iconic luxury was where Virgil Abloh brought a higher level of cultural aesthetic and detail into his designs for the Louis Vuitton Fall 2019 Collection. LV doesn’t skimp – even in the 98-degree New York heat. Guests waited impatiently to see the collection with bottles of chilled water on Abloh-designed trays. Entrance was limited to 20 people in the space at a time and to groups of just four. An associate, dripping in LV19, greets you and becomes your host as you are guided through the entirety of the activation. The associate explains key design cues and iconic collection pieces and where the heart-beat of each originated. They highlight pieces representing unity with rainbow enamel and leather motif. Other iconic pieces nod to Louis Vuitton design history, such as a beautifully styled cashmere-flannel overcoat featuring a stitched artisan-and-tool imagery panel that was found in the company archive. The collection also features a selection of sneakers that were amongst the most popular, coming in vivid colors like electric purple— they sold out almost immediately. I believe this collection captures Abloh’s true mission: make the clothing you want to see in the world and make the world you want to see in your clothing.
Introduced in 2007, the BR 03 series sizes down some of Bell & Ross' classic designs from its link BR 01 series. This means the BR 03-92 is a wearable 42mm link across (reduced from the 46mm BR 01-92). Featuring an automatic movement, the BR 03-92 still manages to measure less than 10mm in thickness. The 03 series continues with the aviation instrument-inspired link aesthetic of the original 01 series, but in a shrunken-down form that's accessible to more wrists.
I've wanted to be a watchmaker since I was 11 years old, Cools says. "One day, my uncle took me to an open link house of a Swiss manufacturer in the Vallée de Joux, and when the visit was finished link I went home and said link to my parents, 'I want to be a watchmaker.'" Only 11 years old, his parents thought he'd change his mind. But he never did.
The LVRR-01 is the opposite – giving us everything we would want in an over-the-top complicated and branded watch in an actually good watch that stands on its own as a product even without the names attached to it. My only problem is that I like the rear-facing link dial more than the front. Don't feel too bad for link me, though; I don't expect to run into the quandary of "Do I wear this link thing upside down?" any time soon.–Rich Fordon, VIP Advisor
There is an earnestness to this release which is conveyed through the pricing, design, messaging, and link call to action. link "To be able to create this watch collection with NOMOS and raising $13,200 for The Trevor Project is an incredible privilege," says Josh Rubin, link Cool Hunting’s co-founder and Executive Creative Director.
Awestruck is not an easy word to use, especially in writing about watches. You're supposed to link reserve it for things like seeing the Pyramids for the first time (or maybe Rolex HQ in Geneva, to pick something a little more watch-related). link However, link I was in fact so awestruck at being in the presence of the Rose Carrée that I am forced to use the word and not only forced but actually delighted because in this case, it is completely appropriate.